Peter Black have been nominated for a Brand & Lifestyle Licensing Award for our Fat Face at Boots collection of male grooming gifts.
The team attended a Sustainable Fashion & Design Workshop today, developed by the Fung Academy in partnership with The Centre For Sustainable Fashion, University Of Arts, London.
The workshop looked to offer designers and product developers an insight into how they can use design and sustainability to change the way the world works.
We are very conscious that the gifting industry uses a lot of packaging, which in some cases is not justifiable. We all have a moral obligation to review how our businesses operate and strive to improve our processes.
We came away with some great initiatives which will hopefully start to impact on our business over the next few months.
Long-term licensee Peter Black, which is best known for working directly with retailers on pre-agreed ranges, has taken a fresh approach to its business and is now adding a more broad approach to its product offerings. It is creating ranges for the wider market rather than solely developing direct to retail ones. While doing this it has recognised that licences used in this style of business need to be fresh, original and filling a gap.
A great example of this is the range of giftware based on the Spear & Jackson brand. A well-known and trusted brand of gardening tools, Spear & Jackson has credibility with consumers and an established retail presence. It hasn’t been overexposed in licensing terms. Peter Black has created a good range that is on trend in design terms, but also uses the brand well. It should be a natural for retailers such as garden centres. Peter Black should be applauded for trying to do something new.
Our hats(or should we say peaked caps) off to Ian Downes for his kind comments.
So Top Drawer turned out to be a fantastic experience for the team and put Peter Black back on the map. We had loads of great interest from customers old and new, it was also great to see a few familiar faces dropping by to wish us well. We even had a visit from Gordon Black and Dan Black which was really nice of them to pop by.
Big thanks to Charlotte and the team at Priority Exhibitions for building the stand and making sure we were all setup and sorted on time.
Early January sees Peter Black take its first steps into the world of trade shows. We’ve been to plenty of shows as visitors and have played a part on some of our brand partners stands but never have we taken the plunge to do our own. This is a big move for our business and brings the Peter Black brand to the fore.
I’m sure it won’t be easy but the team are working hard towards the big show.
We hope to see you down at Olympia. We’re on stand K65.
We’ve had a lot of changes in the Peter Black business in recent times so we thought it would be good to have a day out for the team, discuss the launch of our new Peter Black 1947 business and well, just have a laugh. We couldn’t have asked for better weather and the team at Go Ape Rivington were great so thanks to those guys. We’ve got some amazing things happening over the next few months. Watch this space.
Our new gift collection for Fat Face launched this week at the brands press show in London.
Building on the success of last years gifting we have created some lovely stocking filler items for Ladies and Men, plus the launch of Fat Face’s new premium toiletry offer.